During my undergraduate years, I was fortunate enough to get my career in social media content creation at Grand Canyon Beverage Company where from the years of 2018-2021 I was on the social media committee and for the last 2 years, I was the head of it. Here I got introduced to product imagery, audience engagement, and utilizing insights to help shape campaigns to be most optimal for target audiences! This helped the account grow in followers and engagement drastically during my time there.
Grand Canyon Beverage Company
Working with local businesses to bring high quality imagery and highly through social media marketing plans is something I truly cherish and The Village Coffee and Creperie is no exception! This local coffee shop saw a huge ROI after each shoot and social media strategy session. These sessions included help connecting with food influencers to help get the word out and expand the reach of their social media account and overall bring more customers in to enjoy these delicious crepes!
The Village Coffee and Creperie
There is nothing more special than working alongside organizations that foster community and that is exactly what the Valley of the Sun JCC (referred to as The J or VOSJCC) does! Being able to assist in photographing and capturing media as long term content creator and digital marketing manager, being able to streamline social media processes, create engaging content specific to each social media platform, and helping formulate imagery that communicates the feel of the organization in an online setting has helped bring The J’s social media to increase by about 700 followers on instagram and continual analytic success across all social media platforms.
Valley of the Sun JCC
